E-commerce merchandising · Shopify
I'm Mohamed Hany, an e-commerce merchandiser (ex-IKEA, ex-Decathlon). I help growing brands in Egypt, the Gulf and beyond sell more from the visitors they already pay for, through better ranges, collections, product pages and campaigns.
Services
Most brands start with an audit. You get a clear list of what's costing you orders, and you can fix it yourself or have me do it.
A 30-point review of your store, the way I reviewed IKEA's and Decathlon's.
From 5,000 EGP · SAR 1,500 · $300
A Shopify store that's structured to sell, not just to look good.
Custom quote · 2–4 weeks
Your part-time e-commerce manager, without the full-time hire.
Custom quote · monthly
Know your numbers every week, not only at month end.
Custom quote
How it works
20 minutes on video. Send your store link and I'll show you the first 3 things I'd fix.
A full review with a prioritized fix list: quick wins first, bigger projects after.
I implement the fixes, or rebuild what needs rebuilding, on your store.
Monthly merchandising, campaigns and reporting, so the store keeps improving.
Work
Results are only shown where I'm allowed to share them. For employers and clients I describe the scope and the work.
Own brand · Shopify · Meta Ads
I launched my own handmade crochet brand in October 2025 and run everything: range, merchandising, the Shopify store and Meta Ads.
Best sellers are made visible, add-ons (stands, stickers) are cross-sold, and campaigns follow the gifting calendar. That's the same playbook I'd use on your store.
Ad figures are Meta-reported, Oct 2025 – Nov 2026. Conversion rate is from the new Shopify store, Oct 2026.
Senior E-commerce Range & Merchandising · 2025
Managed IKEA's full online range across two country stores: homepage, room pages and seasonal campaigns including Ramadan, National Day and Black Friday, with weekly funnel and catalogue-health dashboards.
~10,000 SKUs · 2 markets
E-commerce Web Merchandiser · 2023–2025
Merchandised the full online range and built homepage, category and campaign pages. Before leaving, I built a no-code page generator so the team could launch campaign pages without a developer.
~3,000 products · 6+ yearly campaigns
E-commerce · current
Re-architected a baby brand's store in a month: categories built around how parents shop, SEO listing fixes, a new homepage, and new listing and product page templates.
Full site re-architecture · Odoo
About
"Every product a customer can't find, or can't trust, is a sale you already paid for and lost."
I've spent over three years on the commercial side of e-commerce. At IKEA I managed the online range for Saudi Arabia and Bahrain. At Decathlon Egypt I worked on the website, deciding what customers see, in what order, and why they buy.
Now I bring that same discipline to growing brands that don't have a merchandising team yet. I run my own Shopify brand too, so I test ideas with my own money before I recommend them to you.
I'm based in Cairo and work with brands in Egypt, Saudi Arabia, the UAE and internationally, in English and Arabic.
Contact
Book a free 20-minute chat. Share your store link and I'll come with the 3 things I'd fix first. No pitch unless you ask for one.